Editor's introduction: Nowadays, with the continuous development of science and technology, the elderly have a certain demand for electronic products. In addition to video buy email list software, the most commonly used music software is music software; but the music market for young people is saturated, and the elderly are concerned about Degrees are not enough; the author of this article shares his thoughts on whether the elderly are the new blue ocean of the music industry, let's take a look. Muru Music Health, an AI music start-up, has formed an exclusive music partnership with Universal Music Australia; the company is currently looking for investors through a crowdfunding platform and is preparing to land in the UK market next year.
The company claims to be the first music streaming platform for people over 60 years old, aiming to use AI technology to resist the effects of brain aging; in terms of fees, Muru Music Health pays it to them every six months. Members are buy email list charged AUD 67.90 (about $50). As we all know, the mainstream consumers of the music industry have always been young people, and the music needs of the elderly have always been neglected; why does Muru Music Health take a slant to meet the needs of middle-aged and elderly people for music? 1. Focus on music therapy, behind the trillion-dollar elderly market The word "Muru" in Australian Aboriginal means path.
Nicc Johnson, founder of Muru Music Health, grew up in Ibiza, Spain, where he became a professional DJ and lived in Pacha; Nicc Johnson studied musicology, specializing in music, the brain and musical taste, and moved to Australia nine years ago; meanwhile, He is also buy email list the creator of AI Music Brain and PRSNL.ai. Nicc Johnson said that his parents used to like listening to music very much, but in recent years, because they are not very good at using electronic products, they have stopped listening to music; and his grandmother died after suffering from Alzheimer's disease.