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sharmin Akther
Apr 13, 2022
In General Discussions
n Not only did we capture early organic search traffic, but we also bought as many paid ads as we could. SEM customers have seen click-through rates increase by 40%, 50%, 60%, and even 70% compared to desktop experiences, which has increased quality scores and reduced cost per click. Our conversion rates have often increased by more than 100% (really) and the cost per acquisition (leads or sales) has plunged. mobilegeddon early adopter success statistics In fact, I remember a client who was the ONLY advertiser in their vertical for almost 6 months. Imagine owning 100% of the mobile market for 6 months? Wow, how much the first mover advantage has paid off for this company! Over the next several years, I helped clients leverage search demand from their company employee list mobile devices. I've worked with those who had lots of locations (e.g. franchises) to use paid search advertising for mobile-only hyperlocal campaigns that drove calls to those locations using local extensions. For many customers, we have implemented click-to-call ads, and for customers with mobile apps, click-to-download ads to drive app adoption. Brands with apps are really loving this investment now. These brands can communicate directly with customers, completely avoiding the expense of search advertising and emails that may or may not be delivered or opened. For SEO clients, we've integrated maps into their desktop and mobile
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sharmin Akther

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