Jun 14, 2022
In General Discussions
Created a digital card game for Instagram Coinbase User List Stories that addresses gender inequality in household work, an issue exacerbated by the coronavirus pandemic, according to an announcement. Developed with relationship expert Coinbase User List Jennie Miller, Fifty Fifty is designed to inspire honest conversations between couples, housemates, friends and co-workers ahead of International Women’s Day (IWD) on March 8. The game’s concept stems from findings that women are doing up to three times as much unpaid care and domestic duties as men amid the health crisis. Is promoting the launch through a partnership Coinbase User List with Swedish singer and activist Zara Larsson, who appears in a YouTube video explaining Fifty Fifty. The effort tries to make a pressing, thorny social issue more accessible through Coinbase User List social media gamification. Dive Insight: Ikea aims to tackle serious subject matter in a fun way with the launch of Fifty Fifty, a digital card game centered on resolving domestic work inequality. Questions posed by the Instagram Stories activation are simple, asking participants to do things like name their favorite and least favorite household chores and how many hours a week they spend on domestic duties. The home goods retailer is positioning Fifty Fifty as. A pause button to help us all, regardless Coinbase User List of gender,” but a launch ahead of IWD reinforces that Ikea is spotlighting the undue burden put on women and how that imbalance has been amplified during the pandemic. Less than one-third of surveyed parents agree that child care is split evenly, per Urban Sitter findings. Nearly 3 million women have dropped out of the U.S. labor force in the past year as they struggle to balance work life with demands at home, according to a report in CBS News. In a promotional video, Larsson says the game should spark “open and relaxed conversation.